Blogger is a free blogging platform that is simple to use for anyone just starting out with a blog. If there is one platform that is easy for beginners to use, it is Blogger. With this platform a user can just type their content, add photos and publish. Blogger also lets users edit HTML and add widgets to blog, which many blogging sites for beginners do not offer. Blogger is a Google service, so users will have to have a Google account. Since Google now owns Blogger, the company offers plenty of Google built-in features, like Adwords, Adsense and Analytics, making the site extremely useful for novice bloggers.
Blogger’s most attractive feature to first-time and novice bloggers is its cost: free. Newer bloggers should opt for a free platform that is easy to use and has step-by-step instructions. Blogger definitely delivers a user friendly interface with widgets that are easy for users to master. The site hosts a plethora of free templates, so bloggers can customise their viewers’ experience and create a visual presence that keeps their brand consistent. Many users also love that they can connect their Blogger account to their Google Adsense and Analytics accounts for seamless tracking.
While Blogger offers many basic features and a user friendly interface for novice users, they do not offer a lot of options for more advanced bloggers. Many bloggers complain (both novice and advanced) about losing their template customisation. While the simple interface is attractive to novice bloggers, many professional and advanced bloggers complain about the lack of high-end features and more advanced options. The features are also limited, and many bloggers complain about the post editing options and minimal comments options.