Email Marketing


Email marketing is sending a commercial message, typically to a group of people, using email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.

MailChimp is an app that’s serious about helping you send better emails. You’ll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts’ interactions with your emails, and more.

MailChimp can be directly integrated with your website so that your customers can subscribe to your list quickly and easily. Signup forms can be created to match your website’s look and feel, and the service is ideal for sending your subscribers updates, invitations or announcements. In-depth reports help to shape your campaigns and provide more information about your subscribers, for example how many people read your email, clicked on a link or made a purchase or enquiry afterwards.

The best part is the extra apps and tools that come along with MailChimp. There are nine mobile apps that come along with MailChimp, letting you do everything from send emails and check your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet. You’ll also come to love its smarts that’ll automatically find the best time to send your emails based on its data from everyone else’s campaigns, and recommend smart lists from your contacts based on other email newsletters they’re subscribed to.

MailChimp Pricing: Free for sending 12,000 emails to 2,000 contacts; from $10/month for unlimited emails to 500 contacts

MailChimp dashboard interface


Unlike most CRM apps that let you send emails, ActiveCampign includes a full-featured email editor. You can drag-and-drop email elements, design them the way you want, and quickly send your finished newsletters off to your customers. And if you also need to manage sales prospects, you can upgrade to ActiveCampaign’s Plus or Enterprise plans to unlock useful features beyond email marketing.

ActiveCampaign Pricing: From $9/month for email marketing to up to 500 contacts; from $49/month for full email marketing and CRM suite (Though you can set up a free account to use this service, you have to pay extra if your email list grows beyond 250 contacts.)


ActiveCampaign’s template folder

If you want the absolute simplest way to send emails to your contacts, and you don’t have more than 5,000 people that need to receive your emails, you can’t get any simpler than Tinyletter. An insanely simple email newsletter app now run by MailChimp, Tinyletter has no templates, no integrations with other apps, and almost no features. All it lets you do is make a landing page for people to signup, and then gives you a simple writing space where you can pen plain-text emails and send them out in a click.

And that’s actually all it offers. It’s really the simplest way to get your message out, and get back to everything else you need to do. Then, if you end up needing more, it’s easy to migrate your lists to MailChimp and grow from there.

Tinyletter Pricing: Free

TinyLetter interface


Email marketing (2017) in Wikipedia. Available at: (Accessed: 12 February 2017).
Email marketing platform (2001) Available at: (Accessed: 12 February 2017).
kjohnson (2016) The basics of Email marketing with small business CRM – best QuickBooks CRM. Available at: (Accessed: 12 February 2017).
Wood, C. (no date) Capterra sales & marketing tech Blog. Available at: (Accessed: 12 February 2017).
Zapier (no date) The 25 best Email marketing and newsletter Apps. Available at: (Accessed: 12 February 2017).


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